Communication and Managerial Competencies as a Prerequisite for Employability of Graduates in Tourism

Abstract:

The paper focuses on the requirements of employers in the tourism sector´ regarding graduates´ communication and managerial competencies. The aim of the paper is to identify the communication and managerial competencies of graduates of tourism bachelor´s and master´s programs that are the most required by employers. First, communication and managerial competencies were identified. Then, quantitative research was conducted among representatives of the tourism sector. The responses to the questions in the structured questionnaire were rated on a ten-point Likert scale. The differences between the employers´ requirements for bachelor and master graduates´ communications and managerial competencies were studied applying Fisher discriminant analysis after the proper variables transformation. A principal component analysis was applied to reveal the relations within all sets of data.