Abstract:

In the today’s fierce competition, organizations struggle, not only to sell the products, or services to their market segment, but also to transmit the message to the audience desired. Consumers are effectively “bombarded” with too much information, being difficult for a company to reach the right customer, with the right message and at the right time. Because of the internet era, information and the possibilities of making a purchase are actually limitless. Organizations have to pay much attention to the way they communicate, and at the same time have to look after the marketing mix that they use.