Abstract:

Various researches have studied factors influencing Electronic Commerce (EC) usage and adoption among businesses and consumers. This study reexamines the most crucial factors that influence EC adoption and compares Malaysian and Singaporean consumers. The critical adoption factors include consumers' knowledge, perception of risk and trust in EC. A survey research, empirical in nature is conducted and through quota and snowball sampling, 150 users participated in this study from Malaysia and Singapore. Altogether 300 samples were finalized for data analysis. Results show that consumers’ knowledge, risk perception and trust are significant predictors of EC adoption and reveal trust as the most important factor that contributes to EC adoption. The study finds no conclusive evidence to conclude that consumers from these two countries are different in their EC adoption.