Abstract:

The main goal of the research study was to compare the level of consumer ethnocentrism, consumer materialism and impulsive consumer behavior with regard to gender differences and the level of education of the respondents. The research sample consisted of 160 respondents. The CETSCALE (The Consumer Ethnocentrism Tendency Scale) methodology from Schiffman and Kaňuk (2004) was used in the research, designed to measure the level of consumer ethnocentrism. Consumer materialism was examined using the Richins and Dawson (1992) value orientation scale. The level of impulsive buying behavior was examined using the Compulsive Buying Scale by Valance, Atous, and Fortier (1988). The research results were processed using the IBM SPSS 20.00 Statistics program.