Abstract:

Social networks are one of the current modern methods of employee recruitment. For every person, finding and getting an adequate job is an important life step. Equally, it is also very important for an enterprise to get the right candidates. Therefore, in the process of employee recruitment, enterprises use different ways that depend on many factors. In addition to the classic methods used by businesses in the process of recruiting and selecting employees, modern methods have gradually evolved. These methods allow faster contact between the employer and the potential job seeker. One of these options is the use of social networks. In paper, we define the perspective and usability of social networks for employers of small and medium-sized enterprises within recruiting employees. The survey was focused on students and graduates from Slovak and Italian universities. Research has shown that respondents have been using social networks to search for work only exceptionally, but they see the benefits and potential for them in the future. In order to attract potential job seekers, we recommend employers to publish job offers also with the help of modern technologies.