Conceptual Paper of Student Perceived Service Quality towards Faculty/Centre Administrative Office in Higher Learning Institution

Abstract:

Purpose  -  The  purpose  of  this  paper  is,  first  to  provide  brief  account  of  the  importance  of  faculty/center administrator towards university and students. Second, it attempts to discuss the overall administrative staff quality in Multimedia University, Malaysia. Third, there is a critical analysis on the overall students’ perceive service quality (tangibility, responsiveness, reliability, assurance and empathy) towards faculty/center admin office.

Design/Methodology/approach-  This  paper  review  the  critical  evaluation  of  published  work relevant to this study.

Finding- The paper provides the foundation for a comprehensive understanding and analysis of student  perception  on service  quality  towards  faculty/  center  administrative  office  in  higher learning  education.  The  study  towards  administrative  office  in  Malaysia’s  higher  learning education is still lacking.

Originality/ value- Discussion on the significant literature portray the value of this study for the other higher learning education that interested to improve service quality.