Abstract:

There have been several technological developments that have changed the way the construction industry can function. However, the construction industry is a little hesitant to adopt innovative technology. It can be noted that several key factors reflect why AR technology is not perceived as an opportunity in the construction industry. This study aims to determine the consequences of introducing Augmented Reality (AR) technology to the construction industry. As such, this study has recognised substantial user resistance and significant challenges when using AR technology. This study used a literature survey approach, and findings were established through a causal loop diagram. This diagram consists of three major groups: the critical constraint, the negative feedback loop, and the key enabler. The challenges in using AR technology in the construction industry are user resistance alongside awareness, decision-making, processes, alignment, project performance and productivity.