Abstract:

Marketing is an emerging field in Romania, confronted with numerous challenges regarding professionals’ development, despite the increasing interest of students for marketing profile faculties.

This paper regards 3 different perspectives – of employers, students, and professors – acquired through qualitative methods, on the topmost attributes and competencies required for a productive marketing professional and the main hindrances in career progress, which report several issues concerning major gaps between the 3 views, but also inside the employers’ perspective. This research is a step forward for the macro system career management, but it also highlights some aspects of how human resources requirements shift in high emerging domains.