Abstract:

Consumer behaviour can be seen in several ways and in many areas of our lives. It depends on many factors in the broader context of changing consumer behaviour.  Paper deals with consumer behaviour in selected tourism sector.  At example of place of purchasing the holiday products influencing travellers’ decision when buying holiday in their free time and factors influencing their decision making it shows partial results of the survey at the sample of selected town.  The goal was to identify, evaluate and describe the behaviour of tourism when choosing travelling options based on the realized questionnaire survey.