Abstract:

The aim of this article is to analyse the behaviour of e-consumers after the introduction of the GDPR. To achieve this goal, EU citizens were examined by age, socio-occupational status, and place of residence. Our research shows that the introduction of the GDPR changed the attitude of EU citizens towards the protection of personal data. Primarily, e-consumers' interest in and knowledge of data protection have increased, as well as their fear of losing their personal data. Changes in the perception of data occurred among people over 55 living in large cities and in the countryside. The paper also highlights the need for further research in this area.