Abstract:

Consumer behaviour on the market of traditional and regional food is crucial for the development of this market. The selection of a particular type of food is determined, among others, by consumer food customs. The aim of the conducted research was to compare the behaviour of consumers of the younger generation on the market of traditional and regional food in Poland and Portugal. The study was conducted on a group of 100 respondents from two Polish universities: Poznań University of Economics and Business and Poznan University of Technology, and on a group of 100 respondents from three Portuguese universities: University of Lisbon, NOVA School of Business and Economics, Catolica School of Business and Economics.