Consumer Influence Models in Online Buying: An Eye Tracking Analysis

Abstract:

In an era of speed, when time becomes a major issue, things that "save" become more important. This is also the case with online commerce, where people no longer have to spend time traveling to the store, but with one click they can buy any good and / or service they want. But in spite of the advantages that they assume, this method also has its own disadvantages and risks to consumers. And most skeptics of them completely give up the decision to buy just for these reasons.