Abstract:

The article hereby aims at investigating consumers perceptions related to wellness and spa services from the point of view of main attributes that determines consumers satisfaction. The field of wellness and spa services has become a major source for incomes not only by itself but also in the context of developing medical tourism all over the world. The postmodern consumer has become more and more aware of the holistic healthcare possibilities and integrates in its consumption habits, different types of health related services that can deliver a certain state of well being. The article presents in a synthetic manner the results of a quantitative research on a representative sample for urban consumers perception.The exploratory research gives a general picture of the wellness and spa services attributes that determine consumers satisfaction and highlights the link with services quality related perceptions. Because of the special characteristics that this type of services have, consumer emotional involvement is high, and leads to a specific behavior. Companies and institutions that activates in this field have to build a clear relationship marketing strategy based on the very motives and attitudes of customers and oriented towards enhancement of satisfaction level over time taking into considerations the values that define a specific consumer lifestyle.