Abstract:

Honey products have been developing from health supplements field to economic development field.  There are numerous of explanations when it comes to exploring the factors that influence consumers to consume honey products. The portrayal of honey congregated importance ever since it has been commonly used in both medical and domestic needs and as well as beauty needs. In peoples’ perspective, the quality of the product will be the key success factor of honey product where industries of honey maker faced challenges for making and maintaining as well as preserving of honey products. With the increasing market size and the increasing consumer demand each year, honey makers have to search for new approaches and to learn to understand the consumers’ need in order to increase their product satisfaction and customers’ loyalty. The purpose of this study is to determine the factors that will influence consumers’ purchase intention of honey related products. To facilitate this study, both quantitative and qualitative methods have been employed to gather the data. 200 questionnaires were collected. It was found that Medical condition, Quality of product, Brand Reputation and Pricing do influence the purchase intentions.