Abstract:

Online banking is one of the major evolutions in the financial service field in last decade.  The purpose of this paper is to explore the online consumers behaviours and the impact of e-banking on the customer satisfaction. This article show how customers perceive benefits of Online Banking Services. Focuses on the issues associated with the influence of marketing mix elements regarding costumer behavior of online banking services. Customer’s perceived quality of online banking services focuses on convenience, accessibility, security, confidentiality of consumer data, content, cheaper fees and charges than traditional banking services, speed and design.