Abstract:
In such context of globalization and liberalization, some emerging countries are definitily engaged in a process of opening their markets to foreign competition. They have embarked in a process of rehabilitation of market mechanisms, private initiative encouragement and the liberalization of both internal and external trade. Tunisia is one example of such emerging countries. Because of this liberalization, the Tunisian firms which have, for a long period, evolved in a protected economy are now faced with solid foreign competitors (especially after the signing of free trade agreement). Faced with this threat of the influx of more competitive products, the major concern of many Tunisian enterprises became "how to ensure their continuity of existence and thus ensure their sustainability?"
