Abstract:

Attractiveness is an important element in the development of a territory because it helps put it in front of the competitive scene territories, and it makes such a product to be sold to develop. It is seen, in fact, as imperative for all countries. This is facilitated in particular by adopting a territorial marketing strategy that allows you to highlight its strengths and promotes development through the provision of territorial marketing actions.

It appears to us then, the existence of a relationship between the practice of territorial marketing and regional development. Therefore we will try to demonstrate this relationship by focusing on the contribution of the tourism sector in the region Tanger Tetouan.