Abstract:

Corporate social responsibility (CSR) issues are still on the agenda due to the growing social needs, emerging issues faced by a global society, as well as under the pressure of local authorities and newly implemented CSR-oriented management practices. The aim of the study was get an insight into and an understanding of CSR and Sustainability, perceived by middle-sized and large Baltic companies. The current paper reflects the results of the survey conducted in 2015, and is limited to only Latvian sample data analysis. Latvian sample consisted of 59 business sector representatives. Latvian business sector representatives see CSR primarily as a corporate image driver. However, they are aware of the CSR role in improving of employee and customer satisfaction. Perceived importance of CSR is predicted to be increased in the future, but the relevant investments will not increase so much.