Abstract:

The article presents the results of a study of trends in traditional patterns of consumer behavior, attitudes and habits of consumers in the context of the COVID-19 pandemic. Based on the analysis of Internet resources and expert analytics, the authors identified sectors of the economy that were most affected by the pandemic, and revealed approaches to adjusting marketing tools caused by radical changes in consumer behavior patterns. Their implementation in practice will increase the effectiveness of marketing planning and, ultimately, accelerate the recovery of the domestic economy.