Abstract:

The paper evaluates impact of the global challenge COVID-19 on the place branding of Georgia. It is analyzed which challenges, new trends, approaches and opportunities were posed by the new corona virus in a place branding direction, that first appeared in 2019 in the city of Wuhan, China and spread all over the world. Has it affected on country’s image and reputation which is utterly significant for perceiving a country as an attractive investment and tourism destination, a desired place for foreigners to come to work or study, as well as for the local population.