Abstract:

The growing demands of health care,s consumers, regulatory developments, and technology’s evolution require medical organizations to rethink their structure in a way that they adopt a consumer-based approach, providing them with qualitative experiences that match their expectations. This is based on an effective marketing with marketing people capable of developing new organizational processes and transforming organizations as quickly as possible.Globally, emergency healthcare services and technology companies invest considerable amounts in R & D in order to get integrated platforms as fast as possible to enable parties to interact in real time, maximizing value and maintaining financial profitability.