Abstract:

The relevance of this study lies in the need to create new results of intellectual activity in universities and in the introduction of university innovative developments in the real economy. The article discusses the issues of appraising promising – in terms of commercialization – university projects, describes the procedure of assessing innovative products’ market potential, reveals the content of market research stages, analyzes decision-making process about the prospects and market potential of a product, as well as the feasibility of its commercialization. The article emphasizes the importance of foresight research and research activities’ marketing support , since the formation of innovative projects should be carried out, on the one hand, taking into account the strategic goals of innovative development, and on the other, market requirements. The authors analyze existing models of commercialization of innovative developments and propose to use the model “from foresight to market”, because it allows to form ideas that are promising from the market demands’ point of view and at the same time it takes into account current trends in the development of specific scientific areas of the industry.