Abstract:

In the study we analyse specific characteristics of clusters consisting of creative industries companies, we define the potential of such business clusters, and determine their ability to influence the economic and social development of the region they are active in. The data and information necessary for such analysis has been gained from two sources, the first one being the professional opinions and evaluations of top management of creative industries companies (both involved and uninvolved in cluster cooperation). The second source were the evaluations of the public administration representatives. Through an empirical survey, specifically using the method of structured interview, we have reached out to the representatives of both creative industries top management and public administration employees This enabled us to collect their expert evaluations of the importance of the cluster cooperation between creative industries companies and the impact such cooperation has on the economic and social development of the region, which were then used for the purposes of our analysis.