Creativity and Organizational Communication

Abstract:

The Company that can honestly be called a road opener regarding the organizational communication is The Coca Cola Company. In this article, we are going to study how a company can use different types of media, like: earned, paid and owned.  The campaign that we are going to analyze in this study is called Drinkable Ads Campaign, launched by the organization in order to make the Coca Cola consumers try Coca Cola Zero, as well.