Abstract:

In coping with the vision that Malaysia will becoming a developing country by 2020, Malaysia government encouraging to improve high growth in Gross Domestic Product (GDP) while increasing the number of entrepreneurs in various sectors. Despite the growing number of women entrepreneurs as one of the current government initiatives, this will help Malaysia achieve its vision of being a well-developed country with a completely competitive economy, and prosperity and welfare. Hence, a number of researchers have conducted studies on the relationships between Entrepreneurial Competencies (EC) and Entrepreneurial Orientation (EO) dimensions towards women-owned SMEs business performance and overlooked the measurement of criterias and sub-criterias ranking which is regarded as the most important factor that contribute to their performance and is becoming a crucial gap to be further investigated. Hence, the aim of this study is to evaluate the effective criteria that contribute most towards women-owned SMEs performance by using Analytical Hierarchy Process employing Super Decision software. The survey questionnaire was distributed among 140 respondents in Batu Pahat, district Johor state. However, only 128 set of questionnaire were usable for data analysis with 91.43% of response rate. The findings indicated that ranking of criteria of EC and EO are equally important to the women-owned SMEs performance. While the consistency ratio (CR), was found to equal zero. Consequently, CR will give value if the pair comparison is more than two criteria and the consistency applies only to the pairwise comparison matrices.