Abstract:

As the globalization process is gaining its influence and novel technologies are rapidly developing, the very nature of modern organizations is becoming more dynamic, innovative and eager to cooperate on the international level. Nowadays intercultural communications become a crucial element of progressive companies’ activities. These activities inevitably lead to a range of cross-cultural issues due to differences in behavior, mindset and values of those coming from different cultural backgrounds. Under the circumstances of international business, cultural differences sprout misunderstanding and confusion, which eventually leads to poorer performance of an organization as a whole. Therefore, cross-cultural competence in international business environment becomes as vital as the professional one. The goal of the present work is to investigate the influence of cross-cultural competence on personal performance of employees in multinational companies.