Abstract:
The Crowdfunding through a virtual platform that brings together a host of individuals who are asked a fundraiser to complete a project or idea. In this study, we seek to identify the motivations of contributors to this type of platform. We will present the first results of a qualitative study semantics, reflecting the emotions of borrowers and lenders also in their contribution on Crowdfunding platform. The research results suggest that participation in a Crowdfunding platform can be influenced by an awareness of social media.
