Abstract:

In recent years, CSR has become a concept used by most companies in setting competitive development strategies, being present in all components of the organization's management system and contributing to the company's reputation, influencing customer buying decisions. The paper aims to define the concepts of corporate social responsibility (CSR), organizational competitiveness, to illustrate the company involvement in its specific activities in the case of Vodafone Group Plc., and how they contribute to the economic growth and competitiveness. In conclusion, CSR is a key element that contributes to increasing the competitiveness of organizations and influences the organizational behavior of employees at all levels in order to cope with the economic and social challenges  from the business environment, which is constantly changing.