Abstract:

Contemporary organizations, remaining in the network of social and economic relations with their stakeholders, need their acceptance of the ways and effects of their actions. At the same time, socio-cultural and economic transformations result in an increase in the importance of these relationships, changing priorities and strength of their impact on the enterprise. An employee has become one of the key stakeholders and his expectations and goals create significant challenges for enterprises. In the context of these challenges, business practice and in the discourse of it, strengthens the role and importance of the concept of corporate social responsibility. In designing the CSR strategy in its internal dimension, one should take into account the significantly changing needs of employees, with their increasing influence on the functioning of the organization. The purpose of this article is to diagnose the implementation of CSR practices in the employee area, from the organization and the employee's perspective. The analysis and conclusions are based on the subject literature and practices presented in CSR reports. The article is a selective study of the literature and practical approach to corporate social responsibility from an employee perspective, with particular emphasis on key instruments of the internal dimension of this concept in the contemporary social and economic realities.