Abstract:

CSR stands for corporate social responsibility and is based on four dimensions - economic, legal, ethical and philanthropic. The growing popularity of CSR manifests itself both in real actions taken by enterprises and in published reports on these actions. However, during the COVID-19 pandemic, it is reasonable to ask the question - were these CSR activities based on the mission and goals of the company, or were they just a PR tool? The purpose of this article is to outline the problems associated with the implementation of CSR activities during the COVID-19 pandemic and to identify future research directions in this area.