Abstract:

The main goal of the article this thesis is to describe actual findings about online grocery shopping in the Czech Republic. Data from CASI survey has been used to present relations and attitudes of customers to buying online, type of device used for buying on the internet, importance of factors and motivators for buying groceries online. Main findings of the research are positive relation of respondents to buying online, price is still significant motivator for buying on the Internet and consequence between physical and online stores.