Abstract:

This study aimed to analyze customer loyalty based on Corporate Social Responsibility (CSR) as companies commitment in Timor Leste (Social Care Based Loyalty). The research model was developed through research variables to fill research existing gap between CSR and Loyalty by customer trust mediation; country of origin and social demographic as moderating variable. Research approach used quantitative approach. Data was collected by survey questionaire methods for domestic and foreign companies customers in Timor Leste. This research used quota sampling to obtain 320 customer as data observation. SEM analysis was used to process analyze the data through running SmartPLS 3.2.8 for Professional application for hypotesis testing. The finding presented that Social Care Based Loyalty concept is proven. This is indicated by the company's values ​​which underlie CSR implementation; country of origin moderate the relationship CSR for loyalty establishment and customer trust abled to mediate CSR in order to increase customers loyalty of domestic and foreign companies in Timor Leste.