Abstract:

The main objective of the paper is to evaluate the purchasing behaviour of customers in the shopping centres Donauzentrum and Millennium City in the capital of Austria in Vienna. The survey sample consisted of 160 respondents, which was 80 respondents in each shopping centre and held from July 2016 to January 2017. Conducted the survey was in the form of a questionnaire that was personally translated to respondents to German language. We tested the independence of the two characters by a known and simple ᵡ²-independence test. The most significant differences in shopping behaviour were in the relationship between the respondent's gender and the time spent in the shopping centre in the Donauzentrum in Millennium City shopping centre there was not found any dependency. Another result was that in the Millennium City shopping centre, dependence was found between the age of respondents and the idea of opening shopping centres on Sunday, no dependence was found in the Donauzentrum shopping centre.