Abstract:
Malaysia has a large and growing food retail market withtotal retail sales of food and beverages amounting to US$15 billion; and it is likely to grow. This paper unveils price differences among selected grocers in Penang, but it does not embark on marketing per se. The intention of this paper is to help the Malaysian household have better decision- making in buying their groceries at the highlighted grocers based on price comparisons. An analysis on the comparison of prices wase made among grocers based on observations made on households purchases. The comparison between grocers in Penang can be useful to households in making decisions on the selection of place to do grocery shopping.
