Deficiency of Credibility: Bottleneck to e-Business in China

Abstract:

In the last few years, China’s e-business market has experienced a very difficult adjustment. After surmounting the obstacles of cash flow and commodity flow, credibility construction becomes the next bottleneck to overcome. Therefore the aims of this paper is to analyze the cause for the deficiency of credibility, reveal its major impacts on e-business development and suggest further solutions to this problem.