Abstract:

 The present study is a descriptive analysis to view the change of Tunisian consumer behavior in covid-19 period.  Approximately 103 respondents were contacted through the Google form to fill within the survey. Descriptive statistics analyses are generated to investigate the different levels of online purchase of Tunisian consumer and the purchase behavior changes in covid-19 period.  The behavior is fundamentally changed and customers are spending more money on health, hygiene merchandise, essential food and, sanitizers through online purchase and payment.  The current crisis is affecting brand desire, buying behavior shopping and changed the whole lifestyles of the respondents.