Abstract:

he symptomatic melancholy “Take it light…, Be Cool” attitude towards product innovation and design is the stuff of discussion. Product innovation is considered to be vital in the gusting competition.  Introspection of the existing products, passion for product innovation, and extensive attention towards product design are mandatory in the win-win world. There are so many examples where attention to design and innovation details has fallen through the “not knowing and therefore not doing gap”.
Apposite product designing results in product innovation.  Good product design should reflect an obsessive attention to detail. There’s no point touting amorphous6 marketing promises on branding and identity of the final product doesn’t reflect these in the actual customer experience. The proposition is not to over-engineer the micro-architecture of every product- if the concept is to be a financial success, design has to balance issues of cost and profitability- but to avoid the very real danger of getting caught up in the seductive appeal of the Grand Idea at the cost for ignoring the myriad micro details that add up to a value-creating whole. Yes, innovation is about the big picture, the amazing new insight, the grand concept, but if the soul of the idea is not mirrored in the body of the product, then what one has is a promise that lacks integrity.
One should carry a design centric attitude to attain innovative products, services. The paper gives a backdrop of the role of design centric attitude in Product innovation and how it is helpful for the organizations to overcome product failures.