Abstract:

The dynamic development of the world economy and the increase in competition affect enterprises which are taking actions aimed at increasing the attractiveness of their business processes as well as products and services. The use of innovative techniques and tools focused on the problems and needs of users became an important element. In recent years, Design Thinking is one of the methods that have gained the attention of practitioners and theoreticians dealing with the problems of innovation. The aim of this paper is to present the concept of Design Thinking as a tool used in the process of creating innovation in business activities. An attempt was also made to show the most important differences between Design Thinking and the traditional approach typical for business.