Designing a New Model of Organizational Productivity Based on Continuous Change Management Theory

Abstract:

Science in the transition from stability and linearity to the focus on non-linearity relations has encountered a vast diversification and change in its contents. Due to the globalization and its speedy and expanding changes, turbulences, particularly with regard to the quick replacement of numerous and dynamic technologies, only creative and innovative organizations can carry on existing and overcome this challenging environment. New type of reenginiring and reorganizing is required to adapt to the current continious changing circumstances. Achieving the secrets of the existence & nature of being has led to the explanation of some theories. This study was designed  selected in order to get to a new model of organizational productivity in the changing situations, based on the ‘CHAOS THEORY’. In order to measure the dependent variable of productivity, the operationalized model of organizational productivity called ‘BALANCED SCORECARD’was used.  The criteria of this variable involve the past (financial), present (customer and employee satisfactions), and the future (organizational learning, development and growth).Organizational strategic (long-term) planning, constant learning, common culture, creative and innovative work groups, organizational supervisory and control, structures and communications, evolutionary creating morale of management, and constant conflict and tension in work groups and knowledge workers within the framework of independent variables make up the main body of this research. In order to measure the criteria of the organizational productivity, four questionnaires were designed: JOB SATISFACTION and CUSTOMER SATISFACTION, LEARNING, DEVELOPMENT & GROWTH CRITERIA, and FINANCIAL FACTS & FIGURES.To measure the main effective factors in management development with a new approach to the Chaos Theory, a questionnaire of management schools comparison from the viewpoints of managers was used.

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