Abstract:

This paper present a deep enterprise analysis for the development of a digital marketing plan for CubiCasa OY to the Unites States of America market, aiming to help bringing new customers, living in the US and interested in creating floor plans, to the company. It was analyzed the current situation of the CubiCasa OY in the US market, collected and analyze data provided by current CubiCasa OY customers and provided a managerial solutions for CubiCasa OY digital marketing plan for the period from 2021.01.01 – 2021.12.31. Qualitative research method was used. Semi-structured surveys were sent by Google forms to eight customers who use floor plan creation tools and operate in the US. Survey questions were created by using the RACE model and 6M marketing communication model. Date collected and analyzed was later used to create a managerial solution for CubiCasa OY digital marketing plan to the US market. Findings showed the main indicators affecting the customer's purchasing process. Additionally, digital channels and
advertisement techniques that should be used to gain more floor plan creators in the US market have been suggested. Still this paper focus on the deep analysis undertake comprehensive process for the definition of a full digital marketing plan.