Abstract:

The article deals with the development of non-financial services in the sphere of banking services and on its basis the formation of new segments of the customer service market. It is revealed how the significant changes under the influence of innovative technologies take place, the nature of the work of banks and their appearance. It has been studied how innovative services oriented to the client and expanding the range of provided products and accomodations of non-financial services, such as the provision of electronic documentary settlements and others, are emerging in banks all over the world.