Abstract:

To research current practices in change management, proposing a guide to personalization of change management process for organizations of different sizes.

Firstly, this paper considered a large amount of scientific literature regarding the peculiarities of small versus large enterprises, especially related to change implementation. Secondly, a research on leaders of over 350 Romanian organizations was conducted, identifying change management process’ particularities in small, medium and large enterprises. Both initiatives brought to light new insights, constituting the groundwork for the recommendations regarding change management implementation in small, medium and large enterprises.

This paper is emphasizing the items where change process should differ in smaller and larger enterprises, offering a set of recommendation as a guide to personalization of change process. For instance, while smaller organizations are more people oriented and therefore need a simpler approach of change, larger enterprises are procedures oriented, being prepared for complex approaches. Change management process has to be adapted to the specific characteristics of organizations.