Abstract:

The society is not standing still, its constant development is taking place, which is the reason of transforming both the system of economic relations and the nature of the activities of economic entities, introducing certain innovations in them and establishing new rules. At the present time, under the influence of a huge array of information and technologies, the nature of social production is rapidly changing, business structures have to adapt to permanent changes, survive in the face of new threats, building new business models and strategies. Today more than ever, adequate tools and methods are needed to increase business competitiveness in the digital environment and ensure its economic security.

The purpose of the scientific article is to study the concept of "digital economy" from the standpoint of its economic content, its disclosure as a new system of economic relations and virtual space for business structures, as well as the definition of the vector and principles for changing business activities in today's reality.