Abstract:

The concept of digital economy or the new economy has performed appreciations over the current transformations of the economic activities, as result of using the digital technologies, which have ensured the access and processing of information. The new economy is characterized by intensifying the knowledge of the new products and services, the increase of technological information importance of innovation, globalization and long lasting development. The volume of information towards some services or products might change the way markets operate, situation that leads towards the accomplishment of a continuous flow of modifying or even restructuring the ole enterprises. New opportunities can also be reevaluated, in order to create value and quality, by information exploitation. The information society signifies the promoter which ensures the economical growth, in conditions of increased protection of the environment, thus accelerating the reduction of physical consumption. All these take place in order to capitalize the information and knowledge, ensuring the movement of the centre from investments, such as real means, towards the human capital investments. This paper aims towards the exemplification of limits drawn between extending the digital economy and the impact that such phenomenon exerts over its users. The adoption of IT opens therefore a wide pallet of services and activities, which any citizens or consumers can use. The paper proposes to emphasize the influence that digital economy has upon the individuals, seen as consumers of information technology, as well upon the level of protection as regards the personal data protection of people.