Abstract:

Driven by technological progress, the fourth revolution industry, called generic "digitization" or Industry 4.0, emerged as a necessity streamlining the increasingly complex production processes, to be able to meet global consumption needs. The Industrial Revolution 4.0 is characterized by convergence of the greatest technological advances, such as robotics, artificial intelligence, the Internet of Things, virtual and augmented reality, printing multidimensional, transforming production processes and business models. Leading companies are no longer focusing on the trends specific to their own sector of activity, but they are connected to potential transformations and disturbances that can affect suppliers, customers and related markets. In Industry 4.0, competitive advantage is built in close collaboration with partners through a management effective change and an effective adaptation capacity the organization chart at the posts of the future as well as by investing in the new technologies. Romania is in a favourable position to adopt the change (internet speed, IT sector development, newest technology already in the facilities big production), but the leap towards digitization depends on flexibility and ability to quickly understand that the public and private sector is manifesting itself in relation to these profound transformations. The future of companies that will remain in the same paradigm of the traditional economic model is uncertain.