Abstract:

Today the world is going through great economic and social transformation. Along with this process, technologies occupy the most important position. The dynamic development of information and communication technologies transformed the entire global economy. The worldwide economic growth and competitiveness are closely linked to the digital economy.  The digital technology allow optimizing costs, improving the profitability of existing assets and increasing the efficiency of investments. In the near future, the company's competitiveness will be determined by the level of digitalization. Understanding it, the leading players actively implement digital instruments in the most different sectors of economy. The digital transformation became "a new reality" for the companies representing various sectors of economy and fundamentally changed the customary principles of the modern business operation. In particular, in the financial sector there is an increase in competition, the entry of new players to the market, including the emergence of a large number of financial and technological companies and so-called alternative banks. The paper analyzes the perspectives for the digital transformation of the world and Russian financial sectors. The assessment of dynamics and development rates of investments into innovative information and communication technologies is carried out. The advancement the global and Russian market of digital financial technologies is analyzed. The areas of the financial market that are most affected by FinTech are identified. Investments into the global financial technology market are estimated and the trends of the digital transformation of the financial branch are examined.