Abstract:

Healthcare represents a dynamic domain that constantly compells creativity, passion and faithfulness. Medical marketing represents the process of creating and providing information and interventions valid in health, by using strategies base on science and consumer-oriented in order to promote a better healthcare assistance. Through interactions with patients and consumers, the healthcare organization can get ideas on how to improve their healthcare services. When executed well, the right health marketing strategy should help improve the connection with more clients. A large patient database is equivalent to higher profits for the organization.