Abstract:

Changing role of university and the need of industry to sustain and ensure its business prospers have created a more dynamic approach by stakeholders towards university-industry collaboration (UIC). However, there is a lack of studies which focus on how the process of formation of UIC, developed and coordinated effectively. This case study aims to determine the drivers of change in collaboration of a Public University, an anchor instituion located in a town with its surrounding food processing companies. Data were collected from 5 Chief Executive Officers of the food processing companies, as they are among the key decision makers who are able to influence the future direction of UIC of food industry. Face-to-face interviews were used to collect the views of the industry. The rate of technology adoption and government policies are the two key drivers of change driving future UIC between UTHM, an anchor institution in the Town with its surrounding food processing companies. This paper made recommendation for future research.