Abstract:

The aim of this article is to indicate the determinants of the shift of attitudes towards work, at its core is the questioning of the cultural symbol signified by the watchword (idea) of self-fulfilment adopted from A. Maslow's theory of needs. The outcome of the application of a psychological theory into business practice led to its exploitation as a cultural manipulation tool, for encouraging emotional engagement in work. Therefore, work became a primary sphere of acquiring achievements and recognition through the accomplishment of organisational objectives. However, one of the fundamental human needs is to seek freedom from the constraints imposed by the social environment, which includes the workplace. Nowadays, it is pursued by searching out self-fulfilment areas outside of work. The displayed approach to work amongst the young generations (Millennials and Generation Z) prioritise professionalism, being transitional as well as emotionally distanced.