Abstract:

The article discusses some of the key aspects of the current challenges for the modern tourism economy and their importance for the development of the tourism industry in Georgia in the last decade. In particular, the article focuses on one of innovative information technology models, namely the Dynamic Packaging of Tours. The article analyzes achievements of the Georgian tourism industry in 2015-2020 on the basis of scientific publications written by Georgian authors, information from websites of international organizations, and the results of an unpublished case study on the quality of services provided in Georgia. The text identifies the following: (1) need for the state to support the development of modern innovative technology models, and (2) conditions necessary to facilitate the implementation of an innovative technological model in the Georgian tourism industry, which will bring the country's market even closer to the world.